Negozio Seoul

In the heart of Seoul’s premier luxury districts, the design of this high-profile retail space demanded a material capable of embodying architectural elegance and extreme resilience. To reflect the brand's exclusivity while accommodating a heavy flow of visitors, the Altra Pietra collection from STONE NV was selected in the sophisticated Colosseo color.

The Colosseo shade is inspired by the majesty of Roman travertine, offering a warm texture and natural veining that grants the store a timeless atmosphere. As a high-performance ceramic material, Altra Pietra provides technical advantages that are crucial for the retail sector: it is entirely resistant to stains, scratches, and wear from constant foot traffic. The surface maintains its beauty over time without the need for complex maintenance, allowing the interior design to shine under the store's scenographic lighting. By choosing Altra Pietra Colosseo, this store in Seoul sets a new standard for "durable luxury," blending the charm of historic Italian stone with modern technology.