Genesis Space

For the Genesis Space in Seoul, the primary design objective was to create an environment that reflects the premium identity and "Athletic Elegance" of the luxury automotive brand. The showroom serves as more than just a retail space; it is a brand experience center where every detail must communicate quality. To achieve this, the Altra Pietra collection from STONE NV was selected in the refined Cathedrale color.

The Cathedrale finish is inspired by the serene, noble textures of ancient European architecture. Its subtle, neutral tones provide the perfect backdrop for highlighting the sleek lines and metallic finishes of the vehicles. Beyond its aesthetic appeal, Altra Pietra offers the high-performance technical characteristics required for an automotive showroom. It is exceptionally load-bearing, easily supporting the weight of the cars, and highly resistant to tire marks, oils, and scratches. The non-porous nature of the ceramic ensures a low-maintenance, pristine environment that remains immaculate under bright showroom lighting. By integrating Italian craftsmanship with industrial-grade durability, STONE NV has helped Genesis Space Seoul create a sophisticated atmosphere where technology and luxury meet.